Emma Beardshaw

Floriculture & Horticulture Business Consultant

Emma Beardshaw

Emma Beardshaw is a seasoned Floriculture and Horticulture Business Consultant with extensive hands-on experience across Europe, the Middle East and Africa. Having lived and worked in Kenya, Tanzania, Zambia, The Netherlands and the UK, she brings a deep understanding of the global agribusiness landscape. Emma has managed every stage of the floriculture and horticulture supply chain — from varietal development to procurement, post-harvest handling, and global distribution. Her career reflects a consistent ability to enhance product quality, streamline logistics, and drive commercial growth for leading horticultural organisations.

Areas of Expertise &  Services Offered

Location: Europe, Middle East & Africa (Kenya, Tanzania, Ethiopia, Uganda, Zambia, South Africa)   Availability: 1st November 2025 | Remote and On-site Options

1.

Agribusiness Unit Growth & Strategy

2.

Sales & Promotion of Flowers, Vegetables, Salads, Indoor & Outdoor Plants (Global Markets)

3.

Varietal Development, NPD & Commercialisation

4.

Supply Chain Quality Enhancement & Post-Harvest Optimisation

5.

Procurement, Sourcing & Logistics Management

6.

Retail, Trade & Export Consultancy for Floriculture Businesses

Key Achievements

1.

Reduced waste and rejections by an average of 5% across flowers and plant categories for a top three UK retailer.

2.

Improved flower shelf life by two days, significantly increasing margin and customer satisfaction.

3.

Successfully collaborated with major international retailers, driving higher sales and better supply chain efficiency.

4.

Spearheaded product innovation and seasonal NPD collections adopted by leading European retail chains.

Professional Experience

Emerald Supplied Limited — Marketing Manager

Managed cut flower projects, sourced additional product lines, and coordinated export operations.

Sulmac / CDC — Business Development Manager

Oversaw global sales, marketing, and new product development for flowers, salads, and vegetables.

Homegrown (Flamingo Flowers) — General Manager, Flower Post Production (Kenya)

Led all post-harvest and export operations for own and third-party cut flower production — from field and factory to flight.

Rosepath — Sales & Marketing Manager

Directed post-harvest, packhouse, sales, marketing, and logistics for Kenyan and Tanzanian cut flowers.

Waridi & Kiliflora — Factory, Sales & Marketing Manager

Managed global sales and marketing for all cut flowers; created the renowned three-tier branded rose range and delivered PAS bouquets sold worldwide.

Dümmen Orange — Retail Manager, EMEA

Introduced and commercialised new cut flower, indoor, and outdoor plant varieties. Developed seasonal retailer collections and “pop-up” NPD shows throughout Europe, linking growers and retailers to improve sales and reduce waste.

Westland Horticulture — Homegrown & Seed Divisional Head

Led end-to-end strategy, budgeting, procurement, and promotion of the Unwins seed business. Drove brand growth and operational excellence across divisions.

Asda / IPL — Head of Procurement, Flowers, Indoor & Outdoor Plants

Directed procurement strategy, supplier risk assessment, and business tendering. Achieved significant improvements in quality, waste reduction, and supply chain visibility.

Education & Training

Larenstein NL & Harper Adams UK

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