From CV to C-Suite: How Career Profiling Can Transform Your Professional Journey
From CV to C-Suite: How Career Profiling Can Transform Your Professional Journey
Career Profiling in Kenya: What It Is and Why It’s a Game-Changer in 2025

Are you stuck in your current role, unsure of your next career move?
You’re not alone. Many professionals in Kenya and across Africa find themselves asking the same question: “What’s next for me?”
With the job market more competitive than ever, and leadership roles requiring more than just credentials, understanding yourself is no longer a luxury — it’s a necessity. That’s where career profiling comes in.
Whether you're seeking a promotion, switching industries, or returning to the workforce after a break, a scientifically backed career assessment can unlock the clarity and confidence you need to move forward.
Why Traditional CVs Don’t Tell the Full Story

Your CV lists what you've done — not who you are or what you’re capable of. That’s a problem in today’s hiring landscape, where employers are increasingly looking for:
- 🔍 Personality fit
- 🧠 Cognitive ability and leadership potential
- 📈 Cultural alignment and growth mindset
Without insight into these areas, even the most qualified candidates risk getting overlooked — or ending up in roles that don’t align with who they really are.
What Is Career Profiling?
(And Why It’s Transforming the African Job Market)
Career profiling goes beyond the surface. At By Appointment Africa, we use Criteria Corp’s globally recognised assessments to evaluate your cognitive ability, personality traits, and leadership style — giving you a comprehensive view of your potential.
Here’s what the process includes:
- ✔️
Cognitive Testing – Understand your problem-solving, learning speed, and logical reasoning.
- ✔️
Personality Profiling – Learn how your work style aligns with leadership roles, team dynamics, or high-pressure environments.
- ✔️ Career Fit Analysis – Identify industries, roles, and environments where you’re most likely to thrive.
💼 Who is it for?
- Ambitious professionals eyeing career growth
- Mid-level talent unsure of their next step
- Executives seeking clarity on their leadership style
- Anyone considering a career change or reinvention
By Appointment Africa’s Approach: Clarity Meets Strategy
At By Appointment Africa, we don't just test — we guide. Our Candidate Profiling Service blends scientific assessment with real-world career planning.
Here’s what to expect when you book a session with us:
📝 Step 1: Pre-Session Career Discussion
We’ll review your CV and goals, and have a meaningful discussion to understand where you are — and where you want to go.
🧠 Step 2: Personalised Cognitive & Personality Assessments
You’ll complete online tests tailored to your experience level and career ambitions.
📊 Step 3: Results & Insights
We analyse your assessment data to highlight strengths, blind spots, and opportunities.
🧭 Step 4: Strategic Planning
We work with you to map out a clear short-, medium-, and long-term career path — including role types and industries that suit your unique profile.
📍 Sessions last 1.5 to 2 hours and can be done virtually or in person at our Nairobi office.
Booking is required in advance.
Real Impact: Clarity, Purpose & Career Momentum 🧭

Here’s what actual clients have shared after completing a Career Profiling Session with By Appointment Africa:
Sarah M., Marketing Executive
James K., Finance Professional
Alice N., HR Manager
Career profiling isn’t just another test—it’s a catalyst. Many of our clients emerge with the clarity, grounded direction, and renewed confidence to transition into leadership roles they may never have pursued otherwise.
Whether stepping into a new industry, aiming for a higher-level role, or reinvigorating your professional purpose—these sessions help you move from uncertainty to strategy, from hesitation to momentum.
Ready to Take Control of Your Career?
If you’re feeling unsure about your next move, don’t leave it to guesswork. Our profiling sessions are designed to give you clarity, confidence, and direction — whether you’re climbing the ladder or changing lanes.
🟠 Book your session today: vanessa@byappointmentafrica.com
Frequently Asked Questions (FAQs)
What’s included in the Career Profiling session?
Each session includes a pre-assessment discussion, personalised Criteria Corp cognitive and personality tests, a detailed analysis of your results, and a strategic career plan.
Is this suitable for senior executives?
Yes. We’ve profiled professionals from mid-level managers to CEOs looking to better understand their leadership style and market fit.
How long does it take?
1.5–2 hours. The session can be conducted virtually or in person.
Is this only for people looking for a new job?
Not at all. It’s also ideal for professionals who want to grow in their current role, transition to a new industry, or plan their next five years strategically.
How do I book and pay?
Email us at vanessa@byappointmentafrica.com. Payment is made in advance via MPESA, cash, or cheque.