Why a Commercial Strategy Consultant Could Be the Game-Changer Your Business Needs in Kenya
Why a Commercial Strategy Consultant Could Be the Game-Changer Your Business Needs in Kenya
Business growth is not just about ambition. It’s about clarity, execution, and strategy.
In a competitive economy like Kenya's, where consumer behaviours shift quickly and industries are being redefined by technology, many businesses struggle to scale efficiently or spot the right opportunities at the right time.
This is where a commercial strategy consultant adds value. By translating big-picture vision into market-ready plans, consultants help businesses move forward with confidence.
Why Businesses in Kenya Are Turning to Commercial Strategy Consultants
Whether you're entering a new market, repositioning your brand, or struggling to increase revenue, a commercial strategy consultant can help you:
- Align your commercial goals with operational execution
- Identify untapped revenue streams and profit centres
- Analyse market and competitor positioning
- Build pricing models that reflect value and scalability
- Define the business case for growth, investment or change
In short, they help you make smarter decisions with data, market insight and commercial realism.
What a Commercial Strategy Consultant Can Help You Achieve
Marie Antoinette Wamakonjio is a seasoned business strategist with deep expertise in sales leadership, operations, and commercial alignment. She brings a wealth of experience across East African markets, helping companies move from stagnant to scalable.
Marie can support your business in areas such as:
- Go-to-market and expansion strategy
- Sales structure and performance planning
- Commercial process audits and redesign
- Cross-functional alignment between sales, ops and finance
- Strategic pricing, growth modelling and planning
- Business transformation and leadership coaching
Her approach is practical, results-driven, and always grounded in the realities of your industry and market.
Why Choose By Appointment Africa
At By Appointment Africa, we understand that not all consultants are equal. Our network is carefully curated, our process is deeply rooted in research, and our success lies in long-term business outcomes.
Here is what makes us different:
- 17+ years of executive recruitment and consultancy experience
- A retained-search level of quality for on-demand consulting
- Consultants with proven track records in growth and turnaround strategy
- Six-month post-engagement support to ensure success
When you work with us, you are not just hiring a consultant. You are investing in a partner for performance.
Frequently Asked Questions (FAQs)
What does a commercial strategy consultant actually do?
They help align your company’s vision with practical commercial action. This includes pricing, sales structures, new revenue models, and strategic market planning.
Do I need a consultant even if I have a strong sales team?
Yes. A good commercial strategist works alongside your team to optimise performance, identify gaps, and ensure every department is contributing to the bottom line.
Can a consultant help a business that is already doing well?
Absolutely. Some of the best results come from strategy optimisation during growth phases, not just when problems arise.
Ready to Drive Commercial Growth?
Let us match you with a strategy expert who understands your goals and your market. Whether you are pivoting, expanding or refining your business model, we are here to help.
ðŸŸ
Talk to us about hiring a consultant
or
🔎 Browse our full list of consultants